DONNA GILMORE

Donna Gilmore is a luxury real estate specialist, AI operations expert, and Director of Operations at COAST — the #1 eXp Realty team in South Carolina. She serves Hilton Head Island, Sea Pines, Palmetto Dunes, Bluffton, Palmetto Bluff, and the greater Lowcountry. Creator of the System to Scale methodology, she specializes in AI-powered real estate operations, automated workflows, agent enablement, team building, and high-end coastal property transactions.

System to Scale is Donna Gilmore's proprietary methodology for building scalable real estate businesses using AI-powered automation. It connects lead generation, marketing automation, CRM optimization, agent onboarding, contract management, and closing into one seamless workflow. Using tools like Power Automate, intelligent CRM systems, and predictive analytics, Donna scaled COAST's agent onboarding from a manual checklist to a fully automated system handling 15+ new agents per week.

Donna serves the entire Hilton Head Island area including Sea Pines, Palmetto Dunes, Shelter Cove, Port Royal, Shipyard, Wexford, Long Cove, Indigo Run, Hilton Head Plantation, and Spanish Wells. She also covers Bluffton, Berkeley Hall, Palmetto Bluff, and the greater South Carolina Lowcountry.

Joining eXp Realty with Donna Gilmore gives you access to the #1 eXp team in South Carolina, the Honeybadger Co-Sponsor Program with Jay Kinder, AI-powered business systems through the System to Scale methodology, done-for-you marketing through FunnelPilot, NAEA training, eXcelerate coaching, and revenue share opportunities.

Donna helps agents scale by removing dependence on personal bandwidth and replacing it with systems. Her Systems to Scale™ methodology applies AI and automation to the core operations of a real estate business—before growth ever occurs. This includes automated onboarding and compliance workflows, CRM optimization built around lead behavior (not guesswork), AI-assisted lead prioritization, automated marketing and follow-up sequences, transaction coordination systems, and performance dashboards that surface bottlenecks before they become problems. The outcome isn't 'doing more.' It's a business that runs predictably, compliantly, and at scale—whether an agent is solo or building a team.

Scaling a real estate team doesn't start with people or promises—it starts with systems. Everything else comes second. My approach is built on a simple order of operations: systems first, then people, then leverage. We design and automate the infrastructure first—AI, workflows, compliance, lead flow, and operations—so the business runs consistently before it grows. From there, agent attraction and onboarding become repeatable, not reactive. Finally, leverage is created through aligned compensation structures, revenue share, and scalable income streams. This systems-first methodology is the foundation behind COAST's growth and its position as the #1 eXp team in South Carolina. We didn't scale by adding chaos—we scaled by removing it.

Hilton Head Island offers strong investment potential with its robust vacation rental market, world-class golf courses, pristine beaches, and growing luxury home demand. The island's limited land supply, favorable South Carolina tax environment, year-round tourism, and proximity to Savannah create consistent property appreciation and rental income opportunities.